Scaling Euroshield Roofing's social content across Meta, Instagram, and TikTok while streamlining its internal ops with AI automation.
Project Overview
An embedded creative and technical partner for a growing roofing brand
Euroshield is a Calgary-based manufacturer of recycled-rubber roofing, producing hail-proof slate and shake-style shingles made largely from recycled tires and sold through an installer network across North America and 13+ countries. With nearly 90% of new business driven by referrals and word of mouth, a strong brand presence and responsive operations both matter to how the company grows. Eleven Softwares works as an extension of Euroshield's own team on two fronts: as outsourced production talent scaling the brand's social content, and as a technical partner maintaining its website and internal software while streamlining day-to-day operations with AI.
The Challenge
An in-house team stretched across content and operations
Euroshield's growth depends on staying visible where its buyers are, which today means a steady stream of video content across Meta, Instagram, and TikTok. Producing enough of it, consistently and at platform-native quality, is more than an in-house media team can sustain on its own while also running everything else the brand needs.
At the same time, the operations behind the brand carried a lot of manual, repetitive work. Incoming email had to be read, sorted, and answered by hand, and sales reps wrote client emails from scratch each time, digging back through past exchanges to recall where each relationship stood. That work was slow, easy to fall behind on, and pulled the team away from higher-value effort.
What We Built
Outsourced production plus AI built into everyday operations
Eleven Softwares embeds with Euroshield's media team as outsourced production talent, handling vertical video editing and content strategy to expand output across Meta, Instagram, and TikTok. Rather than a one-off deliverable, this is ongoing capacity: more platform-ready content, produced consistently, without stretching the in-house team thinner.
On the technical side, Eleven maintains Euroshield's website and internal software operations and has streamlined key SOPs with AI. Incoming email is now classified and replied to automatically, and inside Euroshield's custom CRM, Eleven contributed new capabilities including an AI email-writing assistant. Because the assistant works from the complete client history and the current conversation thread, sales reps draft better-informed emails in a fraction of the time.
- Ongoing vertical video editing and production for Meta, Instagram, and TikTok
- Content strategy to keep output consistent and platform-native
- Website maintenance and internal software operations
- AI email classification and automated replies
- Feature contributions to Euroshield's custom CRM
- AI email-writing assistant with full client history and live conversation context
Tech Stack
The Outcome
Euroshield produces more social content, more consistently, across Meta, Instagram, and TikTok, without expanding its in-house media team.
Incoming email is classified and answered automatically, removing routine manual handling from the team's day.
Sales reps draft client emails faster, with an AI assistant that already knows the full client history and the current conversation.
Email quality is more consistent, since every draft starts from complete context rather than memory.
Routine SOPs run with less manual effort, freeing the team for higher-value work.
Euroshield's website and internal software stay maintained and current without pulling on in-house staff.
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